Our friendship spans 30 years, and our families have all grown up in each others homes – we have laughed, cried, joked and spent many happy times together. We are now embarking on a new adventure in our lives following our interests in cooking, travelling and experimenting with new cuisines – and find ourselves travelling down the spice trail.
We discovered Spicy Way in Israel and this has transformed our lives and those of our families. We knew that this was a hidden secret that we wished to share with our family and friends and realised straight away that this product range was missing in the UK.
Our dream is that simple healthy cooking becomes the norm throughout the country and Spice Way becomes a household name and a kitchen essential.
In less than a year, with guidance and expertise from our colleagues in Israel, we have established a presence in the growing spice market through targeting and selling into top end delicatessens and farm shops establishing the brand throughout the UK.
We have been successful in winning 2 Great Taste Awards in the Great Taste Competition 2010 and just won another this July 2011 and are delighted with our achievements. We have a range of gifts offering a mix of all our products - including spice mixes and blends, and fruit infusions - in various sized containers beautifully gift-wrapped. All of our packaging and marketing are linked through colour thereby creating a strong, recognisable brand identity.